Week 11A: Email Marketing

Looking at how my business is in the retail/ e-commerce clothing store I would find it appropriate to send out an email once or twice a week. I'm personally subscribed to a lot of clothing stores newsletters and a lot of the time I am getting multiple emails a day and that can be annoying and excessive. When starting out and still have a small business you want people who subscribed to remember you but you also don't want to intimidate them by sending out multiple emails a day.

In my newsletters, I would include sales/promotions, new arrivals, outfit inspo which would include our products, excerpt from blog posts, self-promotion of social medias, etc. I think having promotions/sale mentions in emails would help customers who have been wanting something but couldn't drop the money for it at the time or just encourage someone hesitant to make a purchase. A fun idea is outfit inspo pictures that you could also use across platforms.  Your customers like your products and having cute outfits in a variety of different styles is fun to see because it gives them ideas and could encourage people to step out of their comfort zone.

Comments

  1. AnonymousApril 19, 2020 at 7:53 PM

    Love your blog and all the fashion tips behind your social media!! Regarding your newsletter I would advise giving out fashion and clothing tips for different seasons and the types of colors to wear in those specific seasons.

    ReplyDelete
  2. PattyApril 20, 2020 at 9:49 PM

    I love to see inspo pictures of clothing and how they are styled to give me ideas, and also especially sales and promotions. I, too, get a lot of newsletters everyday and I agree that it's annoying. I unsubscribed from some of them, and I'm still getting them!

    ReplyDelete
  3. AnonymousApril 22, 2020 at 7:04 PM

    I like that you aware aware of how many marketing emails get sent to customers already so you are cautions to not annoy customers with too many emails. I think that self-promoting your social media is important because you do need to make the connection between your social media and blogs/newsletters.

    ReplyDelete
  4. CSIT155-SP20CVanderpoolApril 27, 2020 at 7:06 PM

    I love to see how to style items and promotions. I agree that not having too frequent of emails is a smart move. So, you give a chance for your customers to be excited to receive it and not be inundated. I like the idea of cross promoting your social media as well.

    ReplyDelete

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