Week 13A: Online Advertising - Analysis of the Marketplace


What draws my attention the most when it comes to sponsored posts are when they're organic and not overly promotional. Their call to actions usually include things like "shop now", "sign up", "try blank product", "watch", etc. A few post use imagery mainly when they are describing some skincare, makeup, or clothing products. Making it more appealing to potential consumers by describing it in a way that will make you want to purchase the product. The most annoying adds I always see are weight loss ones, they are very rarely true and make people think unhealthy weight loss products are ideal for everyday life. When you do click on those links they are directed to sketchy looking websites where all they have is images from Instagram posts where someone lost 30 pounds in 2 weeks which is not realistic at all.
Depending on your brand and how big your company is would be a determination for me when looking at whether to use traditional advertising or social media advertising. Traditional advertising is good for companies that want to reach a large and broad audience. However, that also comes with a big price that most small businesses are not able to spend on advertising. That is why I think social media advertising is a much better way to go. You get to display an add while linking your products, profile, website, etc. All in one space.

Comments

Post a Comment

Popular posts from this blog

Week 3A: Communication- Business and Consumers

One of the most frustrating times I ever had when trying to purchase a product was just a little over a year ago. I wanted to buy myself a new phone for my birthday, I had gone into the store previously and a worker told me that I could get a better deal if I called and ordered one through the phone. To begin with, it took 30 minutes to actually get on the phone with a representative which was already a long time for me. After that they began to ask me what it was I wanted to do. I then proceeded to tell her I was looking to upgrade my phone but I didn't want to pay more than x amount a month. She then told me to stay on the line to see what she could do. Once again I waited 30 minutes only to be hung up on! I tried calling back right after, the next morning, afternoon, etc. For two whole days, I couldn't get in contact with anyone. When speaking to someone again they began by saying sorry about what had happened before. To me it wasn't the biggest deal but how does a huge ...
Read more

Week 16B: Planning Your Future Strategy & Wrapping up the Class

As we close out this semester to remember I can certainly say I've gained new knowledge form this class!  To begin with, I wanted to take this class because I do plan on starting a business in the future and I know how important it is to use social media effectively to help your business progress. As surprising as it is to many I'm a Gen Z with no social media. For my personal life, I never saw social media as something that was necessary but rather a big distraction for me. However, throughout my college career, I have been reminded of how essential it is to incorporate it into the marketing mix of your business. I don't think I will ever be into using social media for my personal life I can proudly say that I have changed the way I view it. With so many people nowadays making a living off of social media they still have a brand whether the brand is their face or a product/service. At the end of the day, many people are just looking for a way to promote. Going into ...
Read more