Week 15B: Optimizing Yourself and the Company

The most interesting part for me when it comes to the analytics Facebook provides is the "Your fans, people reached, and people engaged". By providing you with this information it lets you know more or less how you should structure the content you're putting out. For your pages, the audience is 60% male. This allows you to see if that is what your business is aiming towards or if you need to change how you're advertising so that you can flip the 40% female to 60%. Also being able to see where the people who like your page and engage with your page are from. This will tell you if you should open up in another city or if you need to take your business international.

Another super useful tool is post "Reach". This will show you how many people are seeing your post and distinguish between organic reach and paid reach. By separating the two you can see if paying is something that would benefit you and if you're paying is it really worth the price. Reactions, comments, shares, etc. are also displayed on their own graph. Helping you see what types of posts get the most interaction and how your audience interacts with you best. If you're getting more reactions then any other thing you don't want to be posting content where you want detailed feedback or something more then an emoji.

Comments

Post a Comment

Popular posts from this blog

Week 3A: Communication- Business and Consumers

One of the most frustrating times I ever had when trying to purchase a product was just a little over a year ago. I wanted to buy myself a new phone for my birthday, I had gone into the store previously and a worker told me that I could get a better deal if I called and ordered one through the phone. To begin with, it took 30 minutes to actually get on the phone with a representative which was already a long time for me. After that they began to ask me what it was I wanted to do. I then proceeded to tell her I was looking to upgrade my phone but I didn't want to pay more than x amount a month. She then told me to stay on the line to see what she could do. Once again I waited 30 minutes only to be hung up on! I tried calling back right after, the next morning, afternoon, etc. For two whole days, I couldn't get in contact with anyone. When speaking to someone again they began by saying sorry about what had happened before. To me it wasn't the biggest deal but how does a huge ...
Read more

Week 16B: Planning Your Future Strategy & Wrapping up the Class

As we close out this semester to remember I can certainly say I've gained new knowledge form this class!  To begin with, I wanted to take this class because I do plan on starting a business in the future and I know how important it is to use social media effectively to help your business progress. As surprising as it is to many I'm a Gen Z with no social media. For my personal life, I never saw social media as something that was necessary but rather a big distraction for me. However, throughout my college career, I have been reminded of how essential it is to incorporate it into the marketing mix of your business. I don't think I will ever be into using social media for my personal life I can proudly say that I have changed the way I view it. With so many people nowadays making a living off of social media they still have a brand whether the brand is their face or a product/service. At the end of the day, many people are just looking for a way to promote. Going into ...
Read more