Week 14: Developing Online Advertising


The first post is for Instagram. I have noticed that when it comes to Instagram you do have to post a nice photo to get recognition. My objective for the post was to draw attention to new clothes that have been added to the store. This is why for this ad post I decided to keep it more serious adding in a beautiful product shot photo encouraging people to shop our latest looks. While also not sounding like a salesperson.

The second post is for Facebook. The objective of this add is to get people to buy from my business. The ad is effective because rather than being blatantly explicit telling a customer to go buy something you're adding in a fun little game to make them excited to go on your site. For a clothing business its beneficial to be fun and creative rather than black and white sticking to a script.

The third post is for Twitter. When it comes to twitter it is very text-driven rather than images or videos as well as not being a site where people are serious. That is why I went with a fun post with the objective of getting traffic to the site and get my brand out there through your followers. By having a contest/game where you are giving something away for free you will automatically get more interactions. By setting up rules/steps to the contest you're able to get consumers to follow you and interact with you through their profile.

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