Week 13B: Online Advertising - Analysis of the Marketplace


Facebook has many options when it comes to advertising on their platform. Some of which include friends of connections Ads which use a word of mouth type of algorithm. Also having Ads that are on the news feed is more likely to be seen when you're linking to a site and using a video or photo. My favorite is the ability for you to create a custom audience based on the demo and infographics of your target audience. All of these would be beneficial to me as a clothing brand. Whether it is posting images of new clothes or linking videos of a sponsored try on haul, or a simple ad promoting the brand that can easily be aimed toward my audience using the custom audience setting. Another I like for a clothing store with an actual storefront is the ability to promote locally allowing you to specifically target people around you that can physically go to the store rather than having your ad targeted towards people from all over. As a clothing brand, I would say that promoting once a week would help boost your traffic while not being too overwhelming while keeping your brand fresh in their head.

Comments

Post a Comment

Popular posts from this blog

Week 3A: Communication- Business and Consumers

One of the most frustrating times I ever had when trying to purchase a product was just a little over a year ago. I wanted to buy myself a new phone for my birthday, I had gone into the store previously and a worker told me that I could get a better deal if I called and ordered one through the phone. To begin with, it took 30 minutes to actually get on the phone with a representative which was already a long time for me. After that they began to ask me what it was I wanted to do. I then proceeded to tell her I was looking to upgrade my phone but I didn't want to pay more than x amount a month. She then told me to stay on the line to see what she could do. Once again I waited 30 minutes only to be hung up on! I tried calling back right after, the next morning, afternoon, etc. For two whole days, I couldn't get in contact with anyone. When speaking to someone again they began by saying sorry about what had happened before. To me it wasn't the biggest deal but how does a huge ...
Read more

Week 16B: Planning Your Future Strategy & Wrapping up the Class

As we close out this semester to remember I can certainly say I've gained new knowledge form this class!  To begin with, I wanted to take this class because I do plan on starting a business in the future and I know how important it is to use social media effectively to help your business progress. As surprising as it is to many I'm a Gen Z with no social media. For my personal life, I never saw social media as something that was necessary but rather a big distraction for me. However, throughout my college career, I have been reminded of how essential it is to incorporate it into the marketing mix of your business. I don't think I will ever be into using social media for my personal life I can proudly say that I have changed the way I view it. With so many people nowadays making a living off of social media they still have a brand whether the brand is their face or a product/service. At the end of the day, many people are just looking for a way to promote. Going into ...
Read more